Author: Henry Chen Publish Time: 2025-07-21 Origin: Jinan Cassman Machinery Co., Ltd.
Hello everyone,
My name is Henry Chen. For the last 20 years, I’ve had the privilege of waking up every day to do something I love: helping people turn their beverage business dreams into reality. As CEO of CASSMAN Machinery, I’ve personally watched over 500 breweries, wineries, and distilleries go from “just an idea” to busy, thriving operations—and along the way, I’ve learned what it really takes to make these projects succeed.
You’ll hear the term “turn-key” thrown around a lot in our industry. It’s become a buzzword, but for me, it’s never been just a label. A true turn-key solution isn’t about shipping you a container full of shiny stainless steel and walking away. It’s about partnership—sticking with you from that first moment you jot down a concept on a napkin, all the way to the day you pour your first glass of beer, bottle your first batch of wine, or distill your first barrel of whiskey for a customer.
Our job? To take the chaos of equipment, layout, and logistics off your plate—so you can focus on what you do best: crafting great drinks.
Successful projects never begin with us telling you, “Here’s what you need.” They start with us asking, “What do you need?”
What’s your vision? Are you opening a cozy neighborhood brewpub where locals gather, or a production brewery aiming to supply bars and stores across your region? Do you dream of a small-batch winery focusing on local grapes, or a distillery specializing in single-malt whiskey? What does your space look like—Is it a blank warehouse, a repurposed building, or a corner of an existing restaurant? And where do you see yourself in five years? Will you need to add more fermenters? Scale up to a canning line?
This listening phase is make-or-break. My team and I don’t just act as manufacturers—we’re your first engineers, your problem-solvers, your partners in planning. Here’s what that means for you:
Layout Design: We’ll map out your space to maximize efficiency. For a 100L–2000L craft brewpub, that might mean a compact 2-vessel brewhouse that fits neatly beside your taproom. For a 3,000–50,000-ton annual production brewery, it’s about arranging mash tuns, fermentation tanks, and packaging lines so wort (or wine, or distillate) flows smoothly—no wasted steps, no cramped corners.
Utility Calculations: We’ll size your steam, water, and power systems to match your equipment. Want to use electric heating for your brew kettle, or steam? Need a glycol chiller for fermentation tanks? We’ll make sure your utilities can handle the load—no last-minute surprises when you flip the switch.
Future-Proofing: If you plan to add a canning line in two years, we’ll leave space for it now. If your winery might need extra storage tanks as your vineyard grows, we’ll design the layout to accommodate that. It’s about saving you time, money, and the headache of tearing out equipment to expand later.
This initial planning isn’t just a “step”—it’s the foundation of everything we do. Get this right, and the rest follows.
Once we’ve nailed down the plan, our team at the CASSMAN factory gets to work. Our facility in Qihe County, Dezhou, spans nearly 10,000 square meters—and it’s where 80+ skilled production staff, 10+ senior engineers, and I pour our expertise into every piece of equipment.
This isn’t just “assembling parts.” It’s building the engine of your business—the machinery that will run day in, day out, batch after batch. That’s why we never cut corners:
We use food-grade 304 (or 316, for specialized needs) stainless steel for every tank, pipe, and component—from 50L home distillation stills to 300,000L industrial fermentation tanks. It’s durable, easy to clean, and meets global standards (we’re CE-PED, ISO, and TUV Rheinland certified, after all).
Our team uses advanced tools: automatic laser cutters for precision, laser welding machines for seamless joins (no bacteria traps here!), and flaw detection labs to inspect every weld. I personally check in on production regularly—because I want to know the equipment leaving our factory is something I’d be proud to use in my own brewery.
We tailor every system to your needs. For a microbrewery making 2,000–10,000L per day, that might mean a Siemens PLC-controlled brewhouse with a steam recovery system to cut energy costs. For a rum distillery, it’s a complete line: from sugarcane juicers to fermentation tanks to copper stills. For a winery, it’s custom wine tanks with polyurethane insulation to keep temperatures steady.
We don’t just build equipment—we build reliability. Because when your machinery works without a hitch, you can focus on making great drinks.
The day we load your equipment onto a truck or container? That’s not the finish line. It’s just the start of the next phase of our partnership. A true turn-key solution means we see your project through to the moment you’re ready to serve customers. Here’s how:
Logistics & Installation: We handle the hassle of international shipping—whether your brewery is in Portugal, your winery in Australia, or your distillery in Canada (we’ve shipped to 65+ countries, so we know the ropes). When the equipment arrives, our 15 experienced after-sales engineers can come to your site to oversee installation. For smaller setups (like a single fermentation tank), we’ll send detailed drawings and guides so you can install it yourself—no guesswork.
Commissioning: We’re right there with you when you fire up the system for the first time. We’ll fine-tune the mash temperature, test the CIP (clean-in-place) system, and make sure your distillation still hits the perfect alcohol content. We don’t leave until everything runs like a well-oiled machine.
Training: You wouldn’t buy a new car without learning how to drive it—and we don’t expect you to run complex brewing or distilling equipment without training. We’ll walk your team through every step: how to operate the PLC controls, how to maintain the heat exchanger, how to clean the fermentation tanks properly. We even provide a maintenance guide to keep things running smoothly long-term.
Warranty & Support: We stand behind our work. Our main tanks come with a 3–5 year warranty, electrical components with 1 year, and we offer lifetime after-sales service. If you need a spare part down the line? We can supply it. If you have a question six months after launch? Just call—we’re here.
My journey started with beer, but our expertise doesn’t stop there. Over the years, we’ve expanded to design and build turn-key solutions for wineries and distilleries—because the same principles apply: careful planning, quality manufacturing, and partnership.
For wineries, that means grape processing lines (with presses and sorting tables), temperature-controlled fermentation tanks, and stainless steel storage vessels. For distilleries, it’s everything from small household stills (for fruit brandies or small-batch whiskey) to industrial-scale systems for gin, rum, or single-malt. We even supply supporting equipment: CO₂ recovery systems for breweries, yeast cultivation tanks for wineries, and bottling lines for all three.
No matter what beverage you’re crafting, our goal is the same: to give you a complete, integrated system that works for your unique needs.
After 20 years and 500+ projects, my greatest joy still comes from seeing our partners succeed. It’s walking into a brewpub we helped build and seeing every table full of people laughing over pints. It’s seeing a bottle of wine we contributed to on a store shelf. It’s getting an email from a distiller saying, “Our first batch of whiskey sold out in a week!”
Those moments remind me why I do this. Because building a beverage business isn’t just about equipment—it’s about building something that lasts, something that brings people together.
If you have a vision for a brewery, winery, or distillery—even if it’s just a sketch on a napkin—that’s the perfect place to start. Let’s have a conversation. Tell us about your dream, your space, and your goals. We’ll bring the expertise, the quality equipment, and the commitment to see it through.
Let’s turn that napkin sketch into your first pour.
Ready to start? Contact our team today:
Email: inquiry@cassmanbrew.com
Phone/WhatsApp/WeChat: +86 18560016154
Website: www.cassmanmachine.com
I can’t wait to hear from you.
Cheers,
Henry Chen
CEO, Jinan Cassman Machinery Co., Ltd.
