Author: Henry Chen Publish Time: 2026-01-19 Origin: Jinan Cassman Machinery Co., Ltd.
Every manufacturer claims their equipment is the best. But in the brewing industry, marketing brochures don't brew beer—equipment does. For brewery owners, the only metric that truly matters is result.
Does the system hold temperature? Is the boil vigorous? Did it arrive on time and on budget?
At Cassman, we have helped hundreds of breweries worldwide transition to Electric Brewhouse Systems. Whether it’s navigating strict city zoning laws or scaling up production on a tight budget, our Factory Direct solutions have been the catalyst for growth.
In this post, we share real-world success stories showing how electric heating technology is transforming operations for breweries of all sizes.
The Challenge: Tight Spaces & Strict Zoning
Profile: A startup 5 BBL taproom located in a historic downtown district.
The Problem: The building was over 100 years old. Installing a gas line was prohibitively expensive ($25k+), and the city council refused to issue permits for a large external exhaust flue required for a gas boiler. The project was stalled.
The Solution: The founders contacted Cassman for a 5 BBL Electric Brewhouse (2-Vessel).
The Implementation:
Plug & Play: Since no gas infrastructure was needed, the brewery simply upgraded their electrical panel.
Venting: They utilized a simple steam condenser stack, which required no roof penetration.
The Result:
Speed to Market: The brewery opened 2 months ahead of schedule by skipping the gas permitting process.
Quality: The gentle heating of the electric elements produced a cleaner malt profile for their signature Helles Lager, which became a local best-seller.
"We thought we needed gas to make 'real' beer. We were wrong. Our Cassman electric system hits boil in 45 minutes and holds mash temps within 0.1 degrees. It saved our business before we even opened."
The Challenge: Scaling Up Without Breaking the Bank
Profile: An established brand moving from a 3 BBL pilot system to a 15 BBL production facility.
The Problem: The owners needed to quadruple production but had a limited CapEx budget. They received quotes from local importers that were 40% over budget due to "middleman markups." They also needed precise automation to maintain consistency across larger batches.
The Solution: A Factory Direct 15 BBL Electric Brewhouse from Cassman with advanced PLC Controls.
The Implementation:
Customization: Cassman engineers designed a custom platform to fit the specific ceiling height of their new warehouse.
Automation: The system featured pneumatic valves and a touchscreen panel for automated step mashing.
The Result:
Cost Savings: By buying Factory Direct, they saved enough capital to purchase two additional Fermentation Tanks.
Efficiency: The automated electric heating reduced their brew day by 90 minutes, allowing them to double-batch in a single shift.
The following feedback highlights the core advantages of choosing Cassman.
"I was nervous about buying direct at first, but the Cassman team was incredible. We did a video call to inspect the welding, and the price was unbeatable. The equipment arrived crated perfectly. It’s the best ROI decision we made."
— Head Brewer, California, USA
"People say electric is slow. They haven't used this system. The ramp rate is phenomenal, and the vigorous boil gives us great hop utilization. Plus, my brewhouse doesn't feel like a sauna in the summer anymore because there's no waste heat from burners."
— Owner, Brisbane, Australia
"We had a question about the PID settings on a Saturday. The support team responded with a video guide within hours. That level of service is rare."
— Operations Manager, UK
Analyzing these stories, three common factors emerge:
They Embraced Technology: They didn't cling to old-school gas methods when electric offered a better solution for their specific constraints.
They Prioritized ROI: By choosing Factory Direct, they invested their money in steel and technology, not in distributor commissions.
They Valued Precision: They understood that consistency builds a brand, and electric heating offers the most precise temperature control available.
Whether you are retrofitting a historic building or building a new production hub, the success stories above prove that an Electric Brewhouse is a powerful competitive advantage. It offers the flexibility, efficiency, and precision needed to thrive in today's beer market.
At Cassman, we are proud to be the engine behind these success stories.
Join the hundreds of breweries worldwide brewing on Cassman equipment. Contact us today for a free consultation and let’s discuss how we can engineer a solution for your growth.
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